Audible

Role: Art Director

Problem: Make Audible relevant to people who want to get the most out of their free time.

Insight: People are busy and don't have time to learn new things. However people do have the time, but just don’t know it yet. The average person spends 15 months over their working life commuting. With Audible they can make that time productive.

Solution: People from highly populated cities such as New York, Los Angeles, and Chicago spend a significant amount of time commuting or stuck in traffic. So, we chose to take over displays around their cities replacing time with chapters.