We are Canadian Business

Client: St Joseph Communications, Media Group
Role: Graphic Designer

Canadian Business is a progressive media brand for executives and entrepreneurs who want to do business better.

Problem: In relaunching the magazine, we aimed to challenge the long-standing perceptions of Canadian Business, shaped by its 95-year history. Our goal was to modernize its identity, appeal to a new generation, and reflect the evolving landscape of Canadian industry.

Insight: The new audience gravitates toward products and services that align with their values and aspirations.

Solution: Position Canadian Business as more than just a magazine, but as an aspirational platform that embodies the values and ambitions of its audience. By fostering a community of like-minded individuals, it will become a source of inspiration and a space where readers can engage with the ideas and innovations shaping the future of Canadian business.