Concept
Role: Art Director
Insight: People experience countless public washroom products in their lives, and all they want from them is hygiene, reliability and durability.
Idea: We’ll showcase the durability of the products in Kruger’s renamed Eons Collection® by reimagining them as museum pieces in a distant future.
This is a tongue-in-cheek way to display their long-lasting design and sustainable qualities; however, it also serves an emotional purpose. Museums imbue everyday objects with wonder, and these ads transform washrooms supplies from an afterthought into an important part of everyday life for institutions, and for their customers and visitors.
Museum artifacts also connect people across time and space, inviting businesses to connect to their customers and understand what they truly want from commercial washrooms: comfort, reliability and hygiene.
Credits
Copywriter: Magali Rousseau
